Privacy Policy - Cellars Wines

Last updated: October 2025

1. Introduction

This Privacy Policy explains how Broad & Devitt Fine Wines Ltd, trading as Cellars Wines ("we", "us", "our"), collects, uses, and protects your personal information. We are committed to safeguarding your privacy and ensuring compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website or purchasing from us, you agree to this Privacy Policy.

2. Who We Are

Data Controller: Broad & Devitt Fine Wines Ltd (trading as Cellars Wines)
Registered Address: 29 Oxford Road, Bodicote, Banbury, Oxfordshire, OX15 4AB
Company No: 07833968
VAT No: 502 7140 36
Email: cellars@cellars-wines.co.uk
EORI No: GB044689683000
AWRS No: Pending

We are responsible for deciding how we hold and use your personal information.

3. Information We Collect

We collect the following categories of personal data:

  • Identity & Contact Information: name, billing and shipping addresses, phone number, and email address.

  • Payment Information: processed securely by our payment providers (we do not store full card details).

  • Order Details: products purchased, preferences, and order history.

  • Technical Data: IP address, browser type, device identifiers, and cookies.

  • Marketing Data: preferences for newsletters, promotions, and event invitations.

4. How We Use Your Information

We use your information to:

  • Process and deliver your orders.

  • Manage your account and communicate with you.

  • Provide customer support.

  • Improve our website and product offering.

  • Send marketing communications (if you’ve opted in).

  • Comply with legal obligations, including tax and licensing requirements.

5. Lawful Bases for Processing

We process personal data under one or more of the following lawful bases:

  • Contract: to process orders and deliver goods.

  • Legitimate Interests: to manage our business and improve services.

  • Legal Obligation: to comply with accounting, tax, or alcohol licensing laws.

  • Consent: when you subscribe to newsletters or agree to marketing.

You can withdraw consent at any time by contacting us at cellars@cellars-wines.co.uk.

6. Sharing Your Information

We share data only with trusted partners necessary for our operations:

  • Shopify Inc. – website and e-commerce platform provider.

  • Payment processors – such as Shopify Payments, PayPal, and Stripe.

  • Delivery and logistics partners – for order fulfilment.

  • IT and marketing service providers – including email marketing and analytics.

We do not sell or rent your data.

7. International Data Transfers

Some partners (like Shopify or email providers) may transfer data outside the UK. We ensure these transfers are protected by approved safeguards, such as Standard Contractual Clauses (SCCs) or equivalent mechanisms.

8. Data Retention

We retain your data only as long as necessary:

  • Orders and invoices: minimum 6 years (for tax and accounting purposes).

  • Marketing data: until you withdraw consent.

  • Website analytics and cookies: per our Cookie Policy.

9. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data.

  • Request correction or deletion.

  • Object to processing or restrict its use.

  • Request data portability.

  • Withdraw consent for marketing.

  • Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

To exercise any rights, contact us at cellars@cellars-wines.co.uk.

10. Cookies & Analytics

We use cookies to improve user experience and site functionality. Cookies help us understand website performance and personalise content. You can manage cookie preferences via your browser settings.

11. Data Security

We use technical and organisational safeguards to protect your data, including:

  • SSL encryption.

  • Access controls.

  • Secure hosting via Shopify.

  • Regular security reviews.

While we take every precaution, no system is completely secure. You share data with us at your own risk.

12. Links to Other Websites

Our website may contain links to partner wineries, delivery partners, or other external sites. We are not responsible for the privacy practices or content of those websites.

13. Children’s Privacy

We do not knowingly collect personal data from individuals under 18 years of age. If we become aware that we have inadvertently collected such data, we will delete it immediately.

14. Updates to This Policy

We may update this Privacy Policy periodically. Any changes will be posted here with an updated “Last Updated” date. Please review this page occasionally to stay informed.

15. Contact Us

If you have questions or requests regarding this Privacy Policy or your personal data, please contact:

Data Protection Officer
Broad & Devitt Fine Wines Ltd (trading as Cellars Wines)
📧 cellars@cellars-wines.co.uk

Shipping

Yes, we ship all over the world. Shipping costs will apply, and will be added at checkout. We run discounts and promotions all year, so stay tuned for exclusive deals.

It depends on where you are. Orders processed here will take 5-7 business days to arrive. Overseas deliveries can take anywhere from 7-16 days. Delivery details will be provided in your confirmation email.

We use all major carriers, and local courier partners. You’ll be asked to select a delivery method during checkout.

Product

We always aim for make sure our customers love our products, but if you do need to return an order, we’re happy to help. Just email us directly and we’ll take you through the process.

It depends on the creator and the product. All options are outlined on the product page, so look out for customization options there.

Any question?

If we still haven't answered your question, you can contact us below and we will get back to you as soon as possible.

 07776 227070

cellars@cellars-wines.co.uk